Charity Adverts

 

Find 2 charity adverts:

1. Purpose 

The main purpose for charity adverts are to raise awareness, raise money or to just to change the behaviour of the audience. This is clearly done in order to influence the audience and get them to take action and help those in need. Sometimes this is done through the use of 'scary' or 'worrying' images in order to show the horrors people go through in their everyday lives. Sometimes the use of unedited, unfiltered, direct messages allows the charity to tug on the audience's heartstrings.


2. Appeal

The use of empathy and guilt allows the charity to take advantage of people's emotions in order to get people to help their cause. Usually the charity has a specific purpose and needs to presuade the masses to donate their money to their cause. This is usually quite effective depending on the financial sitaution of the person and their sympathy toward their common man. These can range fron UNICEF charitable causes (as in natural disasters or situations in 3rd world countries) to charities specialising in mental awareness.



Comments

Post a Comment

Popular posts from this blog

Complete a written case study of the game focusing on all of these elements, using the information from the video links and websites.

INDUSTRY AND AUDIENCE Ownership and Franchise Give summary of company who owns the product and a summary of the history of the Assassins Creed franchise : focus on key narrative elements, genre, recurring themes and USP of franchise as well as range of consoles and individual games in franchise. The company Ubisoft owns the franchise, the idea of 'Assassin's Creed' originated from a Prince of Persia sequel concept. The AC games usually follow a certain pattern, the Assassins vs the Templars, the assassins are seen as good while the Templars are seen as evil, although sometimes the line between good and evil is quite thin, the game is quite good at questioning your moral code, especially in the recent ones. The games, from AC I - AC III, Desmond Miles is the protagonist and sacrifices his life to save the fictional world. The audience develops a connection with the main character, seeing him go from an impulsive child to a calm and collected assassin who sacrifices his life
Read more

Analyse the representation of gender in the music videos for "The Man" by Taylor Swift and "Riptide" by Vance Joy ( 30 marks / 800 words minimum)

Analyse the representation of gender in the music videos for "The Man" by Taylor Swift and "Riptide" by Vance Joy ( 30 marks / 800 words minimum) Both "Riptide" and "The Man" represent gender in a unique way. Riptide weaponises the indie genre to show how women in our society are mistreated in a inventive or innovative way. While in The Man, Swift shows how easy men have it in our society, and how difficult women have it even though they do the same things. Taylor Swift's "The Man" is regarded as a pop song, while "Riptide" is seen as an indie song. However, Swift takes an indie-like approach to her music video, by concealing her identity and appearing as somebody else. Riptide intentionally sexualises the woman in a bikini during the beginning. By covering her face and focusing on her body, it shows how women only hold value in our society (or in media in general) because of their bodies and not their mind, which is wron
Read more
Explore the Crime Drama section on BBC player and find examples of three different programmes in three different crime sub-genres.   Use the list of categories in crime below: Crime dramas typically focus on the moral dilemmas of criminals, they usually explore the criminal's psyche and reasoning behind the crimes they've committed. Crime thrillers are generally much more realistic and grim, especially with their portrayal of the criminal world. The  Detective or investigative  crime drama is a sub-genre of crime fiction and drama in which an investigator or a detective—either professional, amateur, or retired—investigates a crime, often murder. A great example of this is Luther, as the main character (John Luther, played by Idris Elba) is a Detective Chief Inspector, dedicated to solving crimes by any means. The  rural crime drama  is set in the countryside rather than the city and may also be a cozy or parody crime drama. One example of this is 'Death in Paradise', wh
Read more